Unlike traditional automation tools that rely on rigid scripts and APIs, Momentum AI interacts with software interfaces like a human — using computer vision and natural language processing to navigate workflows seamlessly. This allows businesses to automate complex, multi-step tasks across various applications without requiring technical expertise.

I led the product design process, from UX/UI design and prototyping to feature scoping and development, ensuring the platform remained both intuitive and robust. Through iterative design, we transitioned from a linear execution model to an infinite canvas DAG-based (Directed Acyclic Graph) approach, allowing users to build flexible, branching workflows tailored to real-world business needs. Beyond product design, I spearheaded Momentum AI’s rebrand, establishing a new visual identity, UI system, and web presence to align with the company’s vision.